Let's see. An R-rated teen romance/drama set in 1958 Brooklyn, featuring warring teen gang factions, and starring Fairuza Balk and Matt Dillon. Riiiight. Rumor has it that Deuces Wild will actually see wide release in theaters. Riiight. OK, maybe it will. But will it make any difference? With no less than six new films slated to debut the weekend of September 14th, Deuces Wild will have the fight of its life to get any box-office props at all.
On the other hand, due to the subject matter and a cast that includes Dillon, Balk, Brad Renfro, Stephen Dorff, Frankie Muniz, Debbie Harry and Johnny Knoxville, this film will be noticed by the media and, therefore, by the public. MGM is obviously struggling with the rating and the subject matter, but look what Universal did with Fast and the Furious. They took a negative subject - street racing, drugs, theft and gangs - and turned that into a marketing campaign. Every local news station picks up the story and runs with it. Is Deuce's Wild going to be the next Fast and the Furious? Probably not, but it may have more going for it than what appears on paper. This is still a wait-and-see project.
The kids will be back in school to elicit the all-important word-of-mouth in the cafeteria, so if MGM has something good here, they may just have a chance at opening it to $8-10 million. (John Hamann/BOP)
August 31, 2001
According to the MGM Web site, Deuces Wild has been pushed to 2002. It remains to be seen whether the film will be given a choice spot on the release schedule or if it will be allowed to die, but all signs would certainly seem to point towards the latter. (Kim Hollis/BOP)
March 19, 2002
MGM has now selected to move the ever-shifting Deuces Wild to May 3rd as counter-programming against Spider-Man. Good luck with that. (Kim Hollis/BOP)
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